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In 1997 British Airways (BA) adopted a new livery. One part of this was a newly stylised version of the British Airways "Speedbird" logo, but the major change was the introduction of tail-fin art. Also known as the Utopia or world image tailfins, they used art and designs from international artists and other sources to represent countries on BA's route network. The signature of the artist was carried near the design on the tail. The new corporate logo was created by the London-based design agency Newell and Sorrell, who also oversaw the implementation of the tailfin designs. The German designs refer to the BA subsidiary Deutsche BA, and the Australian designs to BA's alliance with Qantas. ==Criticism== The adoption of this aircraft livery was seen as a move away from the traditional British image of the carrier. BA claimed that the previous Landor Associates scheme carried an air of arrogance and detachment, and insisted that the new tailfins were popular with international travellers. However, they were unpopular with many people in the UK, despite nine of the designs being inspired by either England, Scotland or Wales. Former Prime Minister Margaret Thatcher showed her displeasure at the designs by covering one of the new tailfins on a model 747 with a handkerchief. She declared, "We fly the British flag, not these awful things." Thatcher also indicated with these fins the airline would lose its identity. Virgin Atlantic took advantage of the controversy by applying a Union flag scheme to the front end of its aircraft. In their own 1999 relaunch, the flag was also applied to the vertical winglets of Virgin Atlantic's aircraft. Safety concerns were also raised that the lack of a consistent tail design could lead to BA aircraft being misidentified by controllers and other aircrew. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「British Airways ethnic liveries」の詳細全文を読む スポンサード リンク
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